At 3D FabLight, the team faced several marketing challenges as they worked to expand their customer base. They never had a marketing manager to create on-demand content or direct campaigns..

As a result, sales cycles often stretched 6 months to 1 year because the sales team lacked readily available content to address common customer questions and concerns.

Additionally, the original 3D FabLight website, built by the first CEO, was outdated and unmanaged.

Many existing marketing campaigns and activities were constrained by limited budgets.

A complete brand refresh was started upon joining the team across social media, websites, and marketing collateral to bring a modern and updated look to the brand.

This reduced the average sales cycle to 1-6 months by providing the sales team with new product guides, brochures, one-pagers, video (long and short form) content, webinars, and HW/SW tutorials to provide to customers throughout the sales process.

Despite a shoestring budget, all marketing activities maintained quick turnaround times and high quality by leveraging CAD models and 3D photo and video rendering. This includes a no-upfront-cost video partnership with tech-influencer JerryRigEverything.

In the final year, all sales responsibilities were taken over as the company size was reduced.