With Vulcan Industries being a relatively young company with a solid foundational technology, marketing themselves, the business plan, and creating the pitch deck were the last bows they needed to put on their business to get ready to bring in investors.
The Vulcan founder brought me on as a consultant to help establish their brand identity, design a new logo for them with their technology in mind, and provide them with a self-service presentation template that allowed the founders to create their own presentations quickly and easily that maintained brand identity across all of their meetings and documents.
A complete refresh was started beginning with an ideation session with the founder to ensure her vision for the company and the brand was in alignment with marketing and presentation goals.
The team now uses the presentation templates and brand guidelines as a foundation for all of their internal and external meetings with stakeholders.
Continuous check-ins are requested by the founders for custom tailored slide decks/elements, new visuals, and general clean up to ensure the brand stays consistent moving forward.